Preparing your content

Step 3: Prepare content which interests your audience, using simple, clear language.

All ANU sites should conform with the ANU Identity. For details on how to apply the ANU visual and verbal identity please visit the ANU Identity Hub

ANU reputation is based on the attributes: Authentic, Trusted, Courageous and Optimistic.

These elements, and the professionalism of the University, should be reflected through our website presentation and content.

Content should

  • be highly relevant to the intended audience
  • use language that is meaningful
  • be structured in a logical manner and without repetition
  • be accurate and represent the quality outputs of the University.

» read more about structuring content

Images should

  • be relevant to the content and audience
  • not clutter the page
  • contain a single picture, not a collage or collection of pictures within the one image
  • be high quality imagery (not sourced from clip art libraries or scanned from print sources).

» read more about images

In preparing your website content consider your audience, your site structure, and your page content together with the ANU web author checklist and the ANU writing style guide.

Copyright & legal issues

Authors should be aware that all material published on behalf of ANU is subject to Australian law and care must be taken to avoid abuses, known or otherwise.

All material published electronically is subject to the same legal considerations as information published through traditional means. All authors should be particularly aware of copyright restrictions as they apply to reproduction of text, graphics or other intellectual property on the web.

For guidance on specific issues email the Legal Office.

Updated:  7 June 2021/ Responsible Officer:  Director Marketing/ Page Contact:  Webstyle